Part I: Starting Your Software Business With $0

by Roger Willcocks 12/26/2008 5:54:00 AM

Much like any other for of selling, to sell software, you need to start with a target market.  A group of people who are likely to be interested in what you have to offer them.  Fortunately, the internet makes this quite easy to discover, though it can take some time.

For the purposes of being able to sell without needing a web site or anything else that might cost, you need to go looking for a specific type of web site.

It needs the following features:

  1. To be popular.  Fortunately, Google already figures this out for us.
  2. To be focussed on a target group or market
  3. To host and process payment for software products for you
  4. To not charge any set up fees.
  5. To have a "most popular" or "top sellers" list

Any easy way to get a ready made target market is to produce "add-ons", these are often referred to as "modules", "extensions", or "add-ins".  These are small pieces of software designed to extend or alter the behaviour of existing applications.  Your target market is then defined as the owners of that application, or a sub-group of them.

Some examples of applications you could target are:

  • Photoshop
  • DotNetNuke
  • PHPNuke / PostNuke
  • Microsoft Word / Excel / Access / etc
  • FireFox
  • Joomla
  • WordPress
  • Internet Explorer

I recommend you do some searches for programming languages you know, and  see what you can come up with.  I'm going to go with "DotNetNuke" for this as I'm familiar with it from previous work I've done.

Searching Google for dotnetnuke purchase commission brings up a number of sites.

Two that are potentially useful are:

You are likely to arrive somewhere deep inside the site, so make sure you check out the home page.  Both these sites are suitable for this because they meet all the criteria that I specified earlier.

If you want to follow along with this process, go and do your research now, I'll be posting the next step within a few days.

 

 

 

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Tags:

Product Ideas | Products | Requirements Gathering

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